Skip to content
Defining MomentsBook Coaching Field GuideBook a call

Chapter 09 / Field guide

How we write and check our guides

Every comparison on this site is written by Defining Moments Press from published facts, judged on the same stated criteria for every entry. Defining Moments Press publishes this site and sells the programs it describes, so this page explains where each fact comes from and the rules we follow when we compare our programs with other options.

Last updated: · Published by Defining Moments Press

Field note

How does Defining Moments Press form its recommendations?

We start from the reader's situation, such as where the manuscript stands, then match it to the kind of help that fits, using only facts from published pages. Where another option fits better, such as a fiction coach for a novel, we say so.

Sources

Where the facts on this site come from

Panel 01

Facts about Defining Moments Press

Program contents, prices, timelines, and terms come from the Defining Moments Press website, including its services, discovery call, free course, about, and checkout pages. Client results are reported by Defining Moments Press and labeled that way, with its own note that results are not guaranteed or typical.

Panel 02

Market figures and other providers

Market numbers are quoted exactly as published, with their source named and linked: Bestseller Publishing, The Novelry, and Leaders ADAPT. Other providers are described only with neutral facts from their own public pages.

Rules

The rules we follow

  1. 01

    Same criteria for every entry

    Each comparison states its criteria, and every entry is judged on them with the same kinds of facts.
  2. 02

    Numbers stay exactly as published

    We do not round or alter a figure, and we keep its date, currency, and conditions.
  3. 03

    No invented evidence

    We do not add reviews, ratings, testimonials, or audits that do not exist.
  4. 04

    Unpublished prices stay unpublished

    Where Defining Moments Press does not list a price, we say so instead of guessing.
  5. 05

    Clear publisher line

    Every guide and comparison carries a visible line saying it is published by Defining Moments Press.
  6. 06

    Dated and refreshed

    Each page shows a last updated date, which changes only when its content changes.

See these rules applied in the book coaching services guide and the book writing coach cost guide.

Quick answers

Methodology: common questions

Should I trust coaching ROI statistics?

Read them carefully. Leaders ADAPT notes that the widely cited 788 percent executive coaching ROI comes from a single Fortune 500 case study published in 2001, and that the 7x median return comes from a 2009 survey where only 9 percent of respondents could supply the underlying figures. Treat any ROI number as context, never as a promise.

More in the FAQ

Does Defining Moments Press list its prices?

Partly. The Author Blueprint 8 Week Challenge checkout page lists a single payment of $1,997. Prices for the done-with-you, done-for-you, and coaching programs are not published on the site. They are discussed during a free discovery call, where an Acquisition Editor also tells you whether your book is a good fit for the services.

More in the FAQ

Are bestseller results guaranteed?

No. Defining Moments Press states in its own disclaimers that results are not guaranteed or typical and that a lot of hard work is involved. The case studies on this site show what some clients achieved; they are not a forecast of what any single author will sell or earn.

More in the FAQ

How does Defining Moments Press compare to The Novelry?

They serve different writers. The Novelry describes 1:1 writing coaching with bestselling authors and coaching to finish a novel, with a Rollover Plan of $59 a month after the first year. Defining Moments Press focuses on nonfiction books for professionals, and adds publishing, launch, and speaker training to coaching.

More in the FAQ

What is Defining Moments Press?

Defining Moments Press is a US-based online education company and publisher that teaches people how to write, market, and publish their first book in as little as 8 weeks. It works with authors around the world, mainly on nonfiction books meant to build a business, open speaking opportunities, have an impact, and make a profit.

More in the FAQ

Read all 46 answers in the book coaching FAQ

Check our answers against your situation

A free discovery call is the quickest way to test what you read here against your own book.

Book a free discovery call

Published by Defining Moments Press